WR Refrigeration : Case Study

Refrigeration and air conditioning solutions specialist, WR Refrigeration, has seen significant reduction in its reported accident rate after putting its drivers through the DriverMetrics online risk assessment plus additional risk awareness training.

The Leicester based business , which operates a national fleet of 380 cars and vans and primarily serves the UK retail food industry from a national network of 28 branches, witnessed a 55% improvement in its reported accident rate in the final quarter of 2006.

The success of the new risk awareness initiative came about following a recommendation from the company's insurer, Royal & Sun Alliance (R&SA). In a bid to improve its insurance claims record and following RS&A's advice, WR Refrigeration opted to assess the risk characteristics of all its drivers using the DriverMetrics online driver risk assessment jointly developed by Cranfield University and Peak Performance, to better understand their drivers' attitudes to driving risk.

The ground breaking DriverMetrics risk assessment uniquely uses psychometric principles to identify driving attitudes and characteristics, and thereby helps reduce driving risk and accidents. It has been used by dozens of companies and thousands of company drivers around the UK.

Those WR Refrigeration drivers who were identified as ‘high risk' undertook our one-to-one, behind the wheel ‘Personal Driver Coaching' course, which has been designed to help drivers identify and reduce the risks associated with their personality-based, behavioural and emotional driving factors.

Terry Pride, compliance director at WR Refrigeration said:
"We recognise our duty of care responsibility to our employees who drive for work, and have worked with our insurance company to deliver comprehensive road risk solutions for all our drivers to proactively reduce our levels of driving risk."

Terry Pride
Compliance Director